More of the great and the good (????) claiming that other people in marketing and advertising don't get the digital age (whatever that is?):
Sir Martin Sorrell has warned that the advertising industry is failing to understand the scope and scale of change that is going on in the digital age. Speaking at the IAB Engage 2005 conference in London today, the chairman and CEO of WPP Group warned that there was a tremendous pace of change, which was not being fully grasped. He said it was a "cop out" to talk about children and grandchildren having different media habits. "It's happening now," he told delegates. Sorrell blamed the failure to react on the age of people who run the major media and ad groups, mainly in their 50s and 60s, and a reluctance to change.
He goes on to claim the issue is the need for 'good people'. Really? Personally I think the need is for people who aren't indoctrinated in the existing way of thinking. That is NOT the same thing.
Posted by Paul Goodison at October 27, 2005 03:03 PM | TrackBack