gapingvoid: blogger's wine freebie
Wine for free and I needn't
even blog about it. Is this really a free lunch?
Cynicism aside, the whole idea of providing products and services to influential people for endorsement isn't new and this is worth keeping an eye on as the next step in the viral marketing approach.
The Stormhoek blog doesn't have much content on it yet. I have to admit to being intrigued by whether this will achieve its objectives - my assumption being to boost sales or long term loyalty. I'm also interested in who it is aimed at consumers or wholesalers/retailers.
Still if I get a free bottle of wine and its a good wine, I shall be more than happy to promote it - do I influence anyone though?