Broadband and Me

Ooh you are Open Sauce, but I like you...

A bit more Sauce

Johnnie and James are developing a workshop to show the world (well London at least) what Open Source is all about and how some of its basic tenets can be applied directly to a marketing campaign, even an ongoing brand approach (see here).

The this area - the examples of Linux and Firefox browser are huge success stories. As one of the articles James links to points out though - this approach requires a release, a paradigm shift, from command and control type structures and methods. Instead a more chaotic approach is adopted which could lead anywhere. Its scary but it can ultimately be far more effective in creating evangelism amongst your customers, and perhaps wider stakeholder groups.

It would certainly be interesting to attend - I wonder if there is any room in the aisles or perhaps they need a gopher? :)