From Adpulp the title certainly got my interest:
Maybe Markets Are Getting Smarter
Then I read the following:
from Promo Magazine: The "Let Them Eat Cake" sweepstakes, which supports the recent launch of Baskin-Robbins ice cream cake treats and the upcoming world premiere of The History Channel's The French Revolution, puts a new twist on Marie Antoinette's infamous statement, "Let them eat cake."
So the implication is (unless I am reading this wrongly) is that because Baskin Robbins offers prizes which are French and educational therefore markets are getting smarter. In addition they are using the phrase 'let them eat cake' in I suppose the ignorant way it was originally used not appreciating the real situation in the world (or market).
Maybe I am being oversensitive about this but it feels crass and ignorant of history not funny or humourous and definitely not smart.
Posted by Paul Goodison at January 14, 2005 09:28 AM | TrackBackDonīt you feel that we can get kind of numb to many of these things, because there is *so much* that is crass and insensitive in the media and modern culture? itīs like you donīt even want to tune in to the offensiveness because the world will offend you at every 5 minutes...
Posted by: Alessandra at January 17, 2005 10:02 PM