The Ourhouse Weblog: Sunny Delusions
Johnny goes after Sunny D and looks at the recent BBC documentary. I think I rate Proctor and Gamble slightly abouve McDonalds but on this evidence it would need a micrometer to seperate them.
Perhaps someone could introduce the marketing team to ethics and Corporate Social responsibilty.
Perhaps Johnny should send them a copy of Beyond Branding? His chapter on Authenticity ought to do the trick.
Posted by Paul Goodison at December 4, 2003 10:43 PM | TrackBack